This is the first manufacturing company in Jiangxi Province to receive this honor since the establishment of the award, and the first company to be selected in the national LED industry.
The "China Quality Award" is the highest honor in the field of quality in China. It is established with the approval of the State Council and organized and implemented by the State Administration for Market Regulation. The award is held every two years. There are quality awards and nominated awards. The number of quality awards does not exceed 10 organizations at a time. And individuals, no more than 90 nomination awards each time, this year's China Quality Awards received a total of 696 organizations and 168 individuals to participate in the evaluation, the number is the largest ever.
Lattice Optoelectronics stated that for 16 years, driven by the core values of “more light, less heat, and creating value for relevant stakeholders”, the company has always focused on silicon-based LED technology innovation, and coordinated with “production, education, research, politics, finance and application”. Innovation as a mechanism, focusing on the high-power LED lighting market, customer-centric continuous innovation, improving quality and service, and winning the reputation and trust of customers. The nomination award this time is the affirmation and commendation of Jingneng's independent innovation and "products based on duty".
"Quality" comes from duty
Jingneng Optoelectronics CEO Wang Min said: "Duty is conscience. Use the spirit of duty to make products, meet customer needs, improve product quality, do not cut corners, and do not compromise. Product quality is the life of Jingneng. Once quality problems occur, It will cause trouble to customers. Therefore, we must always walk on thin ice and instill the quality concept of "zero defect" in all staff.".
Divided into genes, through 16 years of practicing quality first, Jingneng Optoelectronics has established a high-quality domestic independent brand image in the field of domestic high-end high-power LED light sources with excellent products, and the customer group it serves has risen to the top 500 in the world. China's top 100 electronics companies and leading optoelectronic companies, the top ten customers account for 85% of the company's sales revenue.
Sometimes, in order to completely solve a small problem of the product, Jingneng will not hesitate to stop the line to deal with it, discuss and solve it together with customers, and invest millions in purchasing new design machines, check the verification and introduce it into production at various levels to ensure the stability and reliability of subsequent products. Tu Hongping, general manager of Jingneng Semiconductor, said: "We will truthfully inform customers of what can be done and what needs to be improved. We must not deceive customers. During the Spring Festival in 2020, the company will subsidize working employees 1,000 yuan per day to ensure customers Orders are delivered on time. Only by respecting products and customers can we achieve a century-old foundation."
By doing products, what we have gained is the sincerity and treatment of customers to Jingneng Optoelectronics. "When the epidemic resumed work and production in 2020, masks were in short supply. Lattice Optoelectronics received 4,000 masks from oppo, which made us very touched and encouraged. Before the Spring Festival this year, we received letters of appreciation from many customers for our stable supply. . The trust of customers is the greatest motivation, and everything we do is worthwhile.” Tu Hongping said.
Create the ultimate "Chinese core"
Ultimate is the ultimate goal of Jingneng's product quality, work quality and management quality. Jing Capability strives to achieve the ultimate in products, not letting go of any details that may affect product quality. According to reports, Jingneng independently developed a quality digital management system. During the entire manufacturing process, the system records and tracks the production status of products from input to output, realizing effective foolproof and error-proofing.
According to Jingneng, after more than 10 years of process improvement and technological iteration, the product yield has gradually increased to more than 95%, and the failure rate of high-end products such as mobile phone flashes has dropped to the level of 4ppm, which is far below the industry’s 20ppm requirement (ie per million Only 20 failures are allowed), and some batches are even 0ppm; the lamp beads for automotive lighting are more stringent, with a failure rate of only 0.54ppm.
The ultimate pursuit of product quality has also brought commercial success to Lattice Optoelectronics in the field of high-end high-power LED light sources. In the field of mobile phone flash, Lattice has become a solution provider for many mainstream mobile phone brand flash products, and its shipments rank among the world's forefront; in the high-power mobile lighting market, Lattice's light source product shipments market share ranks among the world's forefront; Product shipments in the fields of automotive lighting, UV curing, and security monitoring rank among the top in China.
In order to reduce the thickness of a certain lamp bead to the customer's requirements, Jingneng Optoelectronics needs to break through the existing process. On the one hand, Jingneng coordinated with industry chain suppliers to adjust the specifications of the bottom plate. On the other hand, Jingneng coordinated development from chip to package to reduce the thickness of the silicone layer, and finally developed customized lamp bead products with extreme thickness for customers. Wang Min said: "The ultimate product is not only to meet customer needs, but also to exceed customer needs. Customer recognition of products can give the Jingneng brand more value and connotation."
The ultimate pursuit cannot be separated from the drive of technological innovation. Lattice Optoelectronics has never been stingy in technology development, and has full patience. It has focused on silicon substrate GaN technology for 15 years, from visible light to invisible light, from general lighting to new micro LED displays, from light-emitting devices to GaN power devices. "We need to provide customers with more technical products, from'cost-effective' to'quality-price ratio', so that we can create greater value for our customers and maximize our focused market share." Wang Min said.
Jingneng Optoelectronics said that facing the future, the original intention remains unchanged, the company will continue to promote the "craftsmanship spirit", implement the concept of duty-making products into every process link, take root in the hearts of every employee, and be guided by the high-quality development strategy Become an advanced semiconductor core device supplier in China.