It is reported that Jingfeng Mingyuan is a power management driver chip design company. Since its establishment, Jingfeng Mingyuan has continuously adjusted its product strategy according to market demand:
Since its establishment in 2008, Jingfeng Mingyuan has focused on the field of LED lighting driver chips; after the listing in 2019, Jingfeng Mingyuan began to gradually develop new product lines, and the product category has gradually expanded from LED lighting driver chips and motor control chips to LED lighting Driver chips, motor driver chips, AC/DC power management chips, DC/DC power management chips, etc., LED lighting driver chips include general LED lighting driver chips, smart LED lighting driver chips, AC/DC power management chips include built-in AC/ DC power chip and external AC/DC power chip;
In 2021, taking into account the imbalance of supply and demand in the product market and the shortage of upstream production capacity, Jingfeng Mingyuan will continue to adjust its product structure to increase the proportion of smart LED lighting driver chips in overall sales revenue. At the same time, actively promote the market verification or market promotion of new product lines of AC/DC and DC/DC products to continuously enhance the company's product competitiveness.
In terms of product gross profit margin, Jingfeng Mingyuan pointed out that in 2021, the company's products will experience price increases and gross profit margins. The main reason is the imbalance of supply and demand in the semiconductor industry chain. It is expected that the product gross profit margin will return to a relatively reasonable level in the future. s level.
Jingfeng Mingyuan also introduced in detail the market situation of smart LED lighting driver chip products. According to reports, smart LED lighting driver chip products mainly include wireless dimming and color matching products, high-performance lamps and thyristor dimming products. In recent years, with people's pursuit of high-quality light sources, the demand for high-performance lamps has been gradually discovered. At the same time, customers of high-performance lamps have high requirements for stability and are not price-sensitive customers. The market has long been occupied by foreign competitors. In 2021, due to the shortage of global semiconductor upstream production capacity and early technology accumulation, Jingfeng Mingyuan has the opportunity to reach cooperation with more high-performance lighting customers. In the first three quarters of 2021, the company's smart LED power drive chip products accounted for the overall sales revenue ratio increased from 36.76% at the end of the same period last year to 45.17%, an increase of 8.41%.
In addition, Jingfeng Mingyuan is also actively promoting fast charging products, AC/DC and DC/DC products to the market. Among them, 18W and 20W fast charging products have been fully introduced to the market, and customers have entered the mass trial production stage; large and small home appliances AC/DC power supply chips have been verified by many customers, and some customers have entered the mass sales stage; DC/DC power supply chips The internal evaluation has been completed, and the customer has entered the stage of sample delivery.